Where To Engage Your Audience On Social Media

Updated: May 9, 2018

When you have customer engagement, you’ll grow your business with social proof, but more than that, you’ll be able to design your business in a way so that it caters to the needs of your audience.


It used to be that you could engage your audience by sending out an email, but that’s all changed. Customers aren’t interested in a one sided relationship anymore.


You can’t just have an online presence. You have to be interactive. You need to engage - and if you think this something that only small businesses do, you’d be mistaken.


Big businesses have learned that social proof matters and they’re engaging with their fans. It’s especially important if you’re a solo entrepreneur who doesn’t have the same branding as a big company does on a global scale.


Where to Engage Your Audience


You’ll have plenty of opportunities to engage with your audience online. Depending on the social media platform that you’re using, how that engagement takes place might differ.


If you’re using Facebook, then you need to have a variety of posts. One mistake that entrepreneurs make is to post the same kind of stuff day in and day out. You need to shake things up a bit so they don’t grow stale.


People don’t want to see the same things all the time in the same format. By switching it up, you can see what kind of posts your audience reacts to the most. Use posts of videos, photos, links, pose questions and more to draw your audience in.


You can create quizzes, share articles and other content that’s related. You can also do things like asking the audience to caption a photo or have a throwback post.


That’s where you post a picture from years past - like funny 80s clothing or old technology to stir up the conversation. Make sure that you post consistently and that you when you do, you’re available to interact with the audience.


Twitter makes if pretty easy to engage with an audience fast.


Make your Twitter account personable. Don’t use a fake profile or avatar. Talk about things that you’re passionate about and share pictures. Talk back to others. Respond, thank people, and share their news to give back. Your audience will feel connected to you. When sharing content that’s not yours, don’t just pass it along, say something even it’s just “love this” and don’t use all the character space.


This allows people ease of use for when they pass it on. Get involved in chats that your audience is part of. Keep your sentences short. It’s okay and even eye-catching to not have the sentences on the same line. Use hashtags (#) and @mentions to engage your audience.


If you use Instagram, keep your attention on the personality behind your business rather than the selling. Make sure that you take advantage of re-gramming a post. That’s where you will repost something your audience shared. Make sure you acknowledge where the original post came from. Don’t ever share things just to share them – make sure you support or are intrigued by the idea.


Use videos and offer promotions such as telling the audience if they comment, they’re eligible to win a particular prize. Keep an eye on the influencers on Instagram and engage with them.


This helps build your audience, too. Take advantage of the hashtags like #follow or use the emotion ones like #happy. Interact with the audience by commenting on the conversations they’re in.


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